Behind the scenes

I, for one, fully support the idea of giving children the opportunity to develop their creativity. Its like how important education is in developing a nation and to equip people with skills for thinking for themselves and understanding the world around them. However, it is unfortunate that things like creativity tend to be lacking in formal curriculum due to the difficulty of black and white justification (via grades for example). But the importance of creativity is that it allows people to be passionate and to develop self-confidence in taking that first step in exploration, discovery and creation. Creativity is not synomymous with art and design but rather the ability to think out of the box (i.e. non-uniformity/conformity and originality). And this idea of passion for creativity is what I feel is essential (but still lacking) in most of us.

I babble. Okay. So yea, we split ourselves up into groups and had meetings up down left right. I would say most progress would have been at the premises itself as watching the completion of the very creative and child-centred interior design served as a source of inspiration and encouragement to all of us. Working in different teams, we split up the tasks as efficiently as we could and coped with whatever extraordinary working styles we had. Wasn't easy, but we made it!

Design documentation :

So I had to do all the design bits for this event. We initially thought of having certificates as a token souvenir for the kids but in the end, we could just make do with a brochure.. and then just an e-brochure...

The main thing I had to ensure was that I was able to capture what LAA was about, and to recreate something that was in sync with what the LAA representatives wanted. So while I was pretty happy creating random kiddy-styled designs (though its so totally not my kind of design), I still had to go down to the premises to take photographs and integrate those mascots and color motifs in their own flyers in order to create something that everyone would be satisfied with.

And abit of the challenge was that everything was evolving at the same time so as the way design usually goes, it was important be chilled and just go with whatever changes needed. Another thing to note about design.. to never be overly attached to your design at any time as most of it would be process and not final ;)

So here's the final brochure. Leaving it here before removing it from my computer.. :)

Signing off for the last time as
- The Design Team